A complete booking platform for surf shops. Customers pick the exact board and their dates, pay a deposit, and show up. Your crew runs the counter from one screen. Built first for a surf shop in Puerto Rico renting 117 boards, now ready for yours. One of my custom apps for small businesses.
Book anything in the demo. No card is charged.

Most surf shops rent boards through tour-booking software or through calls and messages. Customers can't see which board they're getting. Staff can't swap one board when the swell changes without redoing the whole rental. No-shows cost money, and the owner finds out what sold at the end of the month.
This system was designed around how a rental counter actually works: one line per board, so every board can be picked up, extended, swapped or returned on its own, while the customer's booking stays in one place.
One of the best and most coherent rental sites I have seen, both on the customer side and staff side.
Passionate Minds LLC (Miriam) came by the shop and offered to rework our current rental site, which is a well known name in the rental business. As I was totally frustrated with the look and difficulty for our customers to navigate the front end of the site, and had requested multiple times from said company for help in reworking it, I was just offered a manual or a YouTube tutorial. The backend was a little easier but there were serious flaws. When you are a business owner you know how precious every second is for other more pressing problems. So the site limped along looking sad.
So with Miriam's help and my tweaks she came up with a wonderful product, to what I believe is one of the best and most coherent rental sites I have seen both on the customer side and staff side. Just take a look at the Demo on her website and you can tell the difference this will make.
She is also very easy and a pleasure to work with, super knowledgeable in fixing anything you might want different, and quick to respond.
So Fix it and Forget it and spend the extra time doing what you love.
Every board in the rack is on the site with its real size and its own calendar. Customers mix a shortboard and a longboard in one cart, each with its own dates.


The staff side opens on today: who's picking up, who's out, what's overdue. One tap checks a board out. When the waves change, swap it or add a day in seconds.


Revenue, bookings, average rental length and your busiest boards, for any date range. Export to Excel for your accountant in one click.
Answers questions day and night, checks live availability, recommends a board and adds it to the cart.
Ask in plain words: "who's overdue?", "move this rental to Friday". Every change waits for a person to confirm.
Guardrails built in. It only quotes your real prices and policies, and it never changes a booking on its own.
It doesn't look like software you rent. It looks like your shop. In the demo, tap Make it yours, type your shop's name, upload your logo and pick a color. The whole site changes on the spot.
Your board list, rates, photos, policies and waiver, loaded before launch.
Runs on your own web address, fast on every phone, and ready for Google.
A walkthrough for your staff, so the first busy weekend runs smooth.
It's an online system where customers pick an exact board, choose dates and pay a deposit, and staff run pickups and returns from one screen. Passionate Minds builds one for surf shops that tracks every board on its own calendar.
Peek and FareHarbor are built for tours, so they book a category, not a board. This system books one line per board, so staff can swap, extend or return a single board without redoing the whole rental.
Yes. Customers pay a deposit at booking and the balance charges automatically at pickup, straight to the shop's own Stripe account.
Yes. The customer site, texts and emails can run in English and Spanish.
Yes. The live demo is a made-up shop running the real system. Book a board as a customer, then open the staff side and check it out. No card is charged.
Becky Taylor, owner of Surf Zone in Aguadilla, Puerto Rico, runs her shop's rentals on it. After years on a well known rental platform, she calls it “one of the best and most coherent rental sites I have seen both on the customer side and staff side,” and says Miriam is “very easy and a pleasure to work with” and “quick to respond.” Read her full review.
The demo is a made-up shop running the real system. Book as a customer, then open the staff side and check your own rental out.